Our Story

Our story began in 2016 in a small booth in a vendor mall with repurposed furniture and treasured finds from flea markets, auctions, estate sales, and the occasional stop-the-car-we-need-that roadside find. Then we added plus size clothes because we liked food but we still wanted to look cute.  Next we added all sizes of clothes because everyone wanted to look cute, too.  Our booth more than doubled in size by that time, and we also did pop ups in nearby towns.   Then in 2021, Ruby, aka Stacey, retired from 32 years in the education business to take our retail business to the next level.  We rented a little building in the heart of downtown El Campo.  Yaya, aka April, continued to work her full time job as a controller for the local agricultural cooperative.  In 2023 we moved into our forever home just across the alley where we hope to create the most enjoyable shopping experience just for you.

We thought long and hard about the name for our boutique.  We loved our grandmothers dearly.  Each had their own style and charisma and stories to tell. From our grandma Frances, we learned how to love unconditionally, prepare good food, and have a playful spirit.  Our grandma Ruby inspired us to live your best life, go on adventures, and make yourself a priority. Our grandmothers were total opposites, and we truly believe we got the best parts of both of them. So channeling our grandmothers we used April’s grandma nameYaYa, and since Stacey was not a grandmother at the time, we decided to use Ruby.  And that’s how Ruby & YaYa came to be. 

It is our goal to make all of our customers feel and look their best. When you walk into our store, in person, or online, we want you to feel like you are at home (our home almost always has champagne *wink wink).  We hope our apparel and accessory selection not only makes you look good, but feel good too.  Thank you for shopping with us!  #youlookgood